November 05, 2025
Together with
Good morning, AI enthusiasts. Coca-Cola doubled down on AI-generated holiday ads for 2025, cutting production time from twelve months to just one month using two AI studios.
Will efficiency gains justify the creative industry's job displacement concerns?
In today's recap:
Coca-Cola shrinks holiday ad production to one month with AI
Google unveils Project Suncatcher for space-based AI data centers
Amazon threatens legal action against Perplexity's shopping assistant
New AI tools & prompts
COCA-COLA
Coca-Cola speeds up holiday ads with AI
© Coca-Cola
Recaply: Coca-Cola is back with AI-generated holiday commercials for 2025, one year after its first AI attempt sparked backlash from creatives over the technology's impact on artists. The soda giant worked with two AI studios to create improved versions of its famous "Holidays Are Coming" campaign that will run in about 140 countries.
Key details:
The new ads show technical improvements over 2024, with better wheel animations and fewer awkward-looking people. Coca-Cola used more animals instead to avoid the uncanny valley effect.
Chief Marketing Officer Manolo Arroyo says production took about one month instead of a year, making it faster and cheaper than traditional methods.
Around 100 people worked on the campaign across Coca-Cola, ad agency WPP, and AI studios Silverside and Secret Level.
Only five AI specialists created over 70,000 video clips for one of the commercials, raising questions about future creative jobs.
About 30% of connected TV and online video ads now use generative AI, up from 22% in 2024.
Why it matters: Coca-Cola's second attempt at AI advertising shows how quickly brands are adopting this technology despite pushback from creative professionals. The company achieved better results while using fewer specialists, signaling a shift in how holiday campaigns get made. As AI tools become more capable, the advertising industry faces real questions about preserving jobs while embracing efficiency.
TOGETHER WITH ROKU
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
AMAZON & PERPLEXITY
Amazon blocks AI shopping assistants
Recaply: Amazon just sent legal threats to Perplexity, demanding the AI company stop letting users shop on Amazon with their Comet AI assistant. The move marks Amazon's first legal action against an AI company and raises questions about user rights in the age of artificial intelligence.
Key details:
Amazon threatened Perplexity over Comet Assistant, which helps users find and buy products on Amazon automatically.
The AI assistant saves users time by comparing options and making purchases on their behalf using their own credentials.
Amazon CEO Andy Jassy admitted the company plans to partner with AI agents later but wants control over which ones users can access.
Perplexity argues users have the right to choose any AI assistant to represent them online.
The company says Amazon prioritizes ad revenue over customer experience.
Why it matters: This fight goes beyond two companies. It sets a precedent for whether people can use AI tools of their choice or whether corporations can dictate which assistants users are allowed to employ. The outcome could determine if AI truly empowers users or becomes another corporate control mechanism.
Google takes AI computing to space
Recaply: Google just unveiled Project Suncatcher, an ambitious plan to build data centers in space. The company wants to equip solar-powered satellites with AI chips and connect them using laser-based optical links. Think of it as taking the cloud literally to the clouds, but much higher up.
Key details:
Google plans to launch compact satellite clusters carrying TPU processors into orbit, where solar panels work eight times better than on Earth and get nearly constant sunlight.
The satellites would fly in tight formation just kilometers apart, connected by super-fast optical links that have already achieved 800 gigabits per second in testing.
Project Suncatcher addresses three big hurdles: keeping satellites close together, protecting chips from space radiation, and making the economics work as launch costs drop.
Google tested its Trillium TPU chips with radiation and found them surprisingly tough, surviving three times the expected five-year space dose.
A learning mission partnership with Planet aims to launch two prototype satellites by early 2027 to test the concept in real conditions.
Why it matters: Space-based AI infrastructure could tap into virtually unlimited solar energy while reducing pressure on Earth's resources. If launch costs continue falling as projected, running AI in space might become cost-competitive with ground-based data centers by the 2030s, opening new possibilities for scaling artificial intelligence.
NEWS
📰 What matters in AI right now?
Anthropic is offering Pro and Max users free usage credits for Claude Code on the web.
Perplexity launched Privacy Snapshot for Comet, a new security dashboard that gives users granular control over data sharing and ad blocking.
OpenAI released its Sora video generation app for Android users in the US, Canada, and six Asian countries, featuring the Cameos tool for personalized videos.
Snowflake launched Snowflake Intelligence, an enterprise AI agent platform now available to 12,000+ customers, with over 1,000 deploying 15,000+ agents.
Cisco unveiled Cisco IQ, a unified AI-powered interface for IT management that consolidates real-time insights, troubleshooting, and automation.
Instacart introduced a white-label AI shopping chatbot for grocers, launching first on Sprouts and Kroger's iPhone app to power product recommendations.
Microsoft released MAI-Image-1, its first in-house image generation model now available in Bing Image Creator and Copilot Audio Expressions.
PRODUCTIVITY
🧰 AI Tools to Check Out
🎞️ Makereels: Automate reel creation and publishing from text or RSS with visuals, music, and cloned voice in minutes
✍️ EssayDone: AI writing assistant that humanizes text, paraphrases, cites, and bypasses detection tools
🎬 RenderLion: Generate videos from blog posts or scripts in one click
🧑💼 JobWinner: Create tailored resumes and cover letters using AI
🗣️ Murf AI: Create realistic voiceovers in many voices and tones
📚 MyReader: Chat, summarize, or convert any document to an audiobook
📣 Influencity: Find and manage influencers from 90M+ creators
🎤 Hypernatural: Create ultra‑realistic voiceovers with emotional depth
* Some links in this newsletter may be from sponsors or affiliates. We may get paid if you buy something through these links.
PROMPTS
🎨 Generate Brand Logo Ideas
#CONTEXT:
You are an expert logo designer tasked with generating 3 distinct logo concepts for a given brand. Each concept should capture a different facet of the brand's identity. Your goal is to provide detailed visual descriptions, compelling rationales, mood boards of inspirations, and critical analyses of each concept's strengths and potential drawbacks.
#ROLE:
Adopt the role of a highly skilled logo designer with a mastery of typography, color theory, symbolism, and graphic design principles. Approach the task from the perspective of a creative professional aiming to create impactful and memorable logo designs that effectively communicate the brand's essence.Important Note: This is not the full prompt. You’ll need to click the button below to get the complete prompt.
Have a favorite prompt? Tell us about it or rate today’s prompt, click here.
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Cheers, Jason
